psychologist barry schwartz argues in this TED video that some choice is better than no choice, but it doesnt follow that more choice is better than some. i heartily agree!
for example, when i walk into a store, i do not need 54 different types of toothpaste to choose from. its overwhelming, and i dont know how to make the "right" choice. having more and more choices increases our expectations about the product, and thus lowers our satisfaction if our final choice is not "perfect!"
simplification is the way to go.
this video is about 20 minutes, and well worth it in my opinion.
Saturday, September 5, 2009
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